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Sales & Business Growth — Practice Owner
Sales & Business Growth: The Practice Owner's Playbook
Most practice owners believe the path to more revenue runs through the front door — more new patients, more bookings, more marketing spend. This course challenges that assumption entirely. The real growth lever in your practice is already sitting in your schedule. This course teaches practice owners how to build a revenue-driven culture from the inside out — starting with understanding your numbers, setting a daily team goal, shifting every patient interaction from transactional to consultative, and creating an incentive structure where every person in the practice has a stake in the outcome.
15 lessons5 hoursIntermediate
What You'll Learn
Calculate your annual, monthly, and daily revenue targets from your P&L
Understand and actively manage your Average Order Value (AOV) and average revenue per patient
Shift your practice culture from transactional to consultative
Build a team incentive structure that motivates every role — not just revenue-generating ones
Price with confidence and communicate value without discounting
Identify and attract the right patients — those who invest in themselves
Set individual revenue goals for each team member aligned to the practice's daily target
Course Curriculum
Know Your Numbers: AOV and Revenue Per Patient
15m
The Lifetime Value Mindset
14m
Course Includes
- 15 lessons
- 5 hours of content
- Progress tracking
- Certificate of completion
Requirements
- You own or manage an aesthetics practice
- Basic familiarity with your practice's revenue and expenses
- Willingness to challenge conventional thinking about growth